Rob Frost is a man of faith and family. He is a devoted husband, loving father, supportive grandfather, caring son and brother. On top of being an entrepreneur and businessman, community leader, coach and mentor, Rob also has in depth experience in facing corruption within private business, government agencies and industry-funded provincial corporations. He has a passion to see greed and corruption uprooted, and to see our culture shifted to one of caring and sharing.

Rob believes in complete or holistic capitalism (capitalism with heart) where we care equally about people, profit and the planet which is a culture of “All Shall Prosper” so that everyone wins as we move from greed and self-centredness to generosity. Instead of having a mind-set where we maximize our own self-interest in every deal at the expense of someone else we conduct transactions so that all parties prosper. This is a sustainable economic model where we need humans and we need enterprise to come together so that everyone at the table prospers. Wealth then becomes infinite and not just held in the hands of a few. The very core of social and economic well-being is driven by SME’s (small and medium sized enterprises). It is time to stop the malfeasance, nonfeasance, and misfeasance by some of our elected officials and public employees to get Canada back to the True North Strong and Free!